Why showing up in AI search and blending old-school tactics wins B2B buyers | Brandy Morton, Brandy Morton Marketing
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Why showing up in AI search and blending old-school tactics wins B2B buyers | Brandy Morton, Brandy Morton Marketing
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In a marketplace flooded with generic content and AI-generated noise, capturing your buyer’s attention isn't about out-publishing the competition, it’s about changing how and where you show up. True visibility today happens when your brand effortlessly enters the exact conversations your prospects are already having. To navigate this new frontier of digital discovery and learn how to optimize your authority for both human readers and machine algorithms, we sat down with Brandy Morton, Founder & CEO of Brandy Morton Marketing.
In this episode of Straight to Voicemail, Adam Sockel connects with Brandy to unpack the massive shift toward AI-powered search and answer engines. Brandy shares her practical blueprint for blending classic marketing wisdom with cutting-edge technology, demonstrating how a specialized focus on informational intent can turn a standard blog into a powerhouse revenue generator.
You'll learn:
- Why 87% of B2B buyers are now using generative AI from problem identification down to their final vendor shortlists
- How to shift from traditional keyword stuffing to building structured, expert-backed blog content that gets your brand cited by answer engines like ChatGPT
- Practical ways to track your brand's presence in AI search, from running manual buyer prompt tests to leveraging automated visibility checkers
Jump into the conversation:
(00:00) Why we wanted to hear from Brandy Morton
(01:15) The massive shift from traditional search engines to conversational answer engines
(03:14) Transforming B2B blogs into high-performing AI citation magnets
(04:36) How to audit your brand's visibility and track buyer prompts across platforms
(05:14) First steps to formatting your content for compounding, AI-forward SEO results
Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who've been there. Each episode centers on one big question answered like a voicemail you'll want to play again.
Don't miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights.