Why 'just broaden your appeal' is a trap for premium brands
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Why 'just broaden your appeal' is a trap for premium brands
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Four conversations with four premium brand founders this week all traced back to the same advice from a big group coaching program: chase the angle with the most mass appeal. For a premium brand, that advice isn't a growth lever – it's a slow dismantling.
In this episode, Catherine Langman unpacks why mass appeal attracts the wrong customer, trains the algorithm against you, and repels the buyer who'd happily pay full price – plus why the big programs keep giving the same advice, and the brand that runs zero sales ads on Meta on purpose and grows anyway.
Book a Brand Growth Strategy Session: https://www.productpreneurmarketing.com/lets-talk
Tags: premium brand marketing, ecommerce marketing, premium ecommerce, brand strategy, meta ads, facebook ads, premium positioning, considered purchase, ecommerce australia, the brand marketing show, customer acquisition, brand building