⚡️ High-Converting Websites Visual Swipe File: https://www.mmg.studio/visualswipefile

Alexander Ferguson, co-founder and CMO of TeraLeap, has helped over 170 B2B brands turn happy customers into video testimonials that close deals faster. In this conversation, Andy and Alexander get into why AI-generated websites all start to look the same, why traffic to B2B sites has dropped sharply, and what actually earns a buyer's trust in the first few seconds. You'll walk away knowing exactly where to place social proof, how to structure FAQs for conversion, and why differentiation is the only thing that wins when everyone can ship a "good enough" site.

CONNECT WITH ALEXANDER

🌐 Website: https://teraleap.io

💼 LinkedIn: https://www.linkedin.com/in/alexferguson/

🎙 Podcast: UpTech Report

CONNECT WITH ANDY

🌐 Website: https://www.mmg.studio/

💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/

📸 Instagram: https://www.instagram.com/mindfulmilligan/

TIMESTAMPS

00:00 - Intro

01:16 - The $10M agency that never ran an ad

03:52 - How one meetup became a whale client

08:15 - Turning "be a good person" into a system

11:45 - Why B2B site traffic dropped 60%

15:11 - The "AI look" that kills trust

17:23 - FAQs are a conversion tool, not a dumping ground

23:08 - The testimonials page mistake almost everyone makes

27:17 - Why real video proof can't be faked

39:29 - The one word that wins deals in 18 months

TEAM

🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/

🎥 Production // MMG Design: https://www.mmg.studio/

🤝 Powered by // AMA Columbus: https://amacolumbus.org and our friends at COHATCH (Get 2 free weeks of premium coworking, on us) https://www.cohatch.com/mbd

TEAM

🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/

🎥 Production // MMG Design: https://www.mmgdesign.net