My client had a closet most stylists could only dream about. Designer pieces, famous vintage finds, clothes that fit her perfectly, all in a beautiful walk-in with room to spare. She had deep fashion knowledge, places to go, and more than enough money to buy whatever she wanted. And every single item, including the shoes, still had its tags on.

So she hired me to help her wear them. At least, that was the problem she told me she had. She was new to this level of wealth, overwhelmed by a bigger life, and unsure how to put it all together. It was a reasonable problem to have, except it wasn’t the real problem.

What was actually going on ran much deeper, and no lookbook I put together for her was going to fix it. The problem she thought she had was a decoy, a substitute problem that kept her focused on something safer than the real issue. And I see personal stylists create the same exact pattern in their businesses every single week.

In this episode of The Six Figure Personal Stylist Podcast, I’m talking about why your styling business can feel busy while still not growing, how decoy problems show up in pricing, marketing, platforms, websites, and the economy, and what changes when you stop solving the problem that feels safe and start facing the one that actually needs your attention.

0:00 – What my client’s story reveals about the hidden barrier that might be showing up in your business

7:14 – What the decoy problem often looks like in a personal styling business

10:10 – The “motivated reasoning” for why our brains pick up decoy problems, and how these problems show up for us

16:01 – What stylists are often trying to avoid addressing when chasing decoys, and why your pricing is rarely what's actually holding back bookings

20:38 – What happens when you’re willing to give up your decoy problem

21:31 – The four things that actually build a healthy, sustainable styling business

23:18 – One question that will reveal exactly where to focus your problem-solving energy

Mentioned In Why Your Styling Business Feels Busy But Isn’t Growing

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