If your podcast feels valuable to you but listeners are dropping off halfway through your episodes, the issue might not be your content but the way you’re communicating it.

Most experts think valuable podcast content means sharing more of what they know. But your listeners won't care how much you know until they understand what your knowledge can do for them. I'll walk you through the 3-part formula for turning your expertise into content listeners care about so more of the right people hit play, stay engaged, and come back for more.

Hit play and let’s dive in.

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2:33 – Why Your Podcast Feels Clear to You, But Confusing to Everyone Else

6:18 – Why Listeners Won't Care What You Know (Until You Do This)

10:37 – The One Content Mistake That Makes Great Shows Forgettable

15:21 – The 3-Part Formula That Makes Listeners Think, "This Podcast Gets Me"

17:00 – How Specificity Makes Your Expertise Impossible to Ignore

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Episode Links:

Next Thing You Know by Jordan Davis

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Other Episodes You’ll Love:

3 Ways to Hook Your Listener Before They Ever Hit Play

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Special thanks to Resonate Recordings, our implementation partner for PodLaunch® Accelerator. If your podcasting efforts aren't bringing you the listeners or sales you expected, book a strategy call for help to fix it.

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