Why Your Pitch Vanishes The Second They See It
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Statistics show that there’s no shortage of people pitching their expertise and services, but no one’s really paying attention to them. Dan Sullivan and Gord Vickman explain why so many pitches are getting ignored and how to actually engage with the people you’re talking to.
Show Notes:
We can only truly pay attention to only one thing at a time.
Instead of thinking about a marketplace, focus on relationships.
Our eyes only see and our ears only hear what our brain is looking for.
People who work in highly competitive organizations often keep their future aspirations a secret.
The more technological the communications become, the greater the technological reach.
People have developed pitch filters, as well as content and entertainment filters.
There's a crisis growing in the technological and marketing worlds where it’s taking more effort and more money to not get a result.
Having questions that get another person to think about their future is 100 times more powerful than any answer you could give them about their future.
Resources:
Your Life As A Strategy Circle by Dan Sullivan
Article: The 4 Freedoms That Motivate Successful Entrepreneurs
Walter Payton
Anything And Everything Podcast with Dan Sullivan and Jeffrey Madoff