Why Your LinkedIn Profile Matters More Than Your Posts (2026 Update)
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Why Your LinkedIn Profile Matters More Than Your Posts (2026 Update)
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概要
Most B2B marketers focus on what to post on LinkedIn. But in 2026, your LinkedIn profile matters more than your posts.
With changes to the LinkedIn feed, AI visibility, and how expertise is interpreted, your profile is now the clearest signal of what you’re known for — not your content.
If LinkedIn can’t understand who you are, it can’t confidently recommend you.
In this episode, Michelle J Raymond breaks down:
- What’s changed on LinkedIn
- Why profiles now drive visibility and reach
- How to fix your profile so your content actually works
If your results feel inconsistent, don’t post more. Start here.
Key moments in this episode -
00:00 Would LinkedIn get you right in one sentence?
01:00 What’s changed on LinkedIn
03:00 From connections to expertise
05:00 Why profiles matter more than posts
06:30 Posts vs profile explained
08:30 Why posting more isn’t the answer
11:00 Get clear on who you’re for
12:30 What are you known for?
14:30 Consistency between profile and content
17:30 Why proof and credibility matter
19:00 Fix this before you post again
CONNECT WITH MICHELLE J RAYMOND- Michelle J Raymond on LinkedIn
- Book a free intro call
- https://socialmediaforb2bgrowthpodcast.com/
- B2B Growth Co newsletter
#LinkedIn #B2BMarketing #LinkedInProfile