In this episode of the Business Brains & BS Podcast, hosts Eric and Greg (founder of Evolution Mental Health Services) dive deep into the mechanics of setting and achieving goals. Whether you are a solo entrepreneur or managing a growing team, understanding the difference between "Will Power" and "Want Power" is the key to sustainable success.

We discuss the SMART goal framework, the importance of accountability, and why taking imperfect action is often better than waiting for the perfect plan. Plus, Greg shares his journey of scaling his practice from 1 to 17 therapists and how his vision for the future has evolved.

Timestamps

• 0:00 – Introduction: Kicking off the New Year.
• 0:45 – Greg’s Story: Scaling from 1 to 17 therapists.
• 2:30 – The Mountain Analogy: Visualizing the top vs. the clouds.
• 4:30 – The Evolution of Goals: Why the journey matters more than the destination.
• 6:15 – Eric’s Corporate Background: The danger of stopping goal setting.
• 8:10 – Mental Health & Physical Health: Lifting the "mental weight".
• 10:15 – Who do you need to become to reach your goal?.
• 11:45 – Affirmations and the Reticular Activating System.
• 12:40 – SMART Goals: Breaking down the framework.
• 14:20 – The "Cheetos on a Treadmill" Analogy: Focus on what you WANT.
• 15:45 – Will Power vs. Want Power: Internal vs. External motivation.
• 17:30 – Staying out of prison: A lesson on sustainable motivation.
• 19:10 – How to Achieve: Clarity and the Warren Buffett 25/5 Rule.
• 21:00 – The Power of Accountability: Sharing your goals publicly.
• 22:15 – Embracing Imperfect Action.
• 24:00 – Final Recap & Wrap-up.