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A lot of founders blame the algorithm when their content doesn’t land. It’s a convenient scapegoat.

In this co-hosted episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh and Scott Cramner unpack what’s really going on: most challenger brands don’t have an algorithm problem — they’ve got a messaging problem.

We get into:

• why “going viral” is not a strategy
• how consistency beats random spikes
• why knowing exactly who you’re talking to changes everything
• what great brands do differently (Surreal, Red Bull, and a couple of weird ones you’ll want to look up)

If you’re building a challenger brand and posting loads without seeing results, this episode will help you tighten the message and make content easier to create.

Links:
Makin Mighty: www.makinmighty.com

If you found this useful, please share it with someone building a food or drink brand who’d get value from it.

You can follow me on LinkedIn, TikTok or Instagram for clips and extra insights: just search for @MakinMighty

And if you’ve got a question you’re wrestling with right now (brand, growth, retail, positioning) email it in. We’re collecting real questions from founders and we’ll use those to shape future episodes.

Thanks for listening. See you next time

makinmighty@gmail.com