Why Your Brand Needs a Hero’s Journey | Full Battery Media
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Why Your Brand Needs a Hero’s Journey | Full Battery Media
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This episode of the Full Battery Media Podcast is all about one of the most powerful ideas in storytelling and branding: the hero’s journey.
I break down why your brand shouldn’t be the hero, but the guide. Your customer is the main character. They’ve got pain, dreams, and challenges, and your job as a creator or brand is to help them overcome those and win. I talk about how great content isn’t about showing perfection, it’s about showing the struggle, the conflict, the transformation, because that’s what makes people feel something. Like that viral London train video where a guy races a train to the next stop, it’s not about the run, it’s about the audience thinking, “Could I do that?” That’s how you make people the hero of their own story. Whether you’re selling shoes, teaching lessons, or just sharing your journey, emotion beats information every time. Be Yoda, not Luke. Be the guide who gives others the tools, confidence, and clarity to level up.
Because at the end of the day, storytelling isn’t about flexing your success, it’s about helping someone else find theirs.