Why You Should Stop Discounting Your Services (Especially When You Charge By the Hour)
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Why You Should Stop Discounting Your Services (Especially When You Charge By the Hour)
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In today’s episode, we dive into one of the biggest traps business owners and service providers fall into, discounting their rates.
Whether you charge by the hour, per session, or package your work, discounting can quietly erode your confidence, your positioning, your profitability, and ultimately the way clients value your work.
We explore:
Why discounting creates the wrong expectations with clients
The hidden cost of lowering your rates (it’s more than just money)
How discounting undermines your authority and perceived value
Why hourly rates make this issue even more damaging
What to do instead of discounting, practical alternatives that protect your worth
How to communicate your pricing confidently
The mindset shift needed to stop justifying or apologising for your prices
If you struggle with sticking to your rates, feel guilty about charging what you’re worth, or feel pressure to give discounts to win work, this episode will give you clarity and a more empowered way forward.
Learn more about working with Rich Everett:
Visit: www.everettcoaching.com