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You’ve seen them everywhere: dramatic before and after transformation photos promising incredible results. But how reliable are they really?

In this episode, we break down why transformation photos are often not what they seem. Sometimes they are completely fictitious and at other times they can be misleading, even when the person in the photo is real.

We talk about some of the obvious factors, like lighting, pump, and performance enhancing drugs, plus some that most people never consider, including selection bias, and how it makes you feel as the consumer of that content.

We also discuss:

• Why transformation photos are such powerful marketing tools
• How social media amplifies the most extreme visual results
• What transformation photos can show (and what they absolutely cannot)
• The difference between real progress and curated progress
• How to evaluate fitness claims more critically

This episode isn’t about calling individuals out, it’s about helping you better understand what you’re actually seeing online.

If you’ve ever compared yourself to a transformation post and wondered why your progress looks different, this conversation is for you.

P.S., If you want to support us and would like monthly lifting workouts, you can join the Momentum by Sohee fitness app. http://momentumbysohee.com

Alternatively, if you are interested in fat loss science, you can purchase Ben's best-selling comprehensive fat loss book, Everything Fat Loss. http://geni.us/EverythingFatLoss