Why Wild Monkey Bar Said No to Whole Foods (And Other Founder Lessons)
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Why Wild Monkey Bar Said No to Whole Foods (And Other Founder Lessons)
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Wild Monkey Bar wasn't created in a boardroom. It started after a climbing trip in Rocky Mountain National Park when founders John and Brooke Campbell realized the snacks they packed simply weren't good enough.
In this episode, John shares the deeply personal story behind building Wild Monkey Bar, from leaving corporate life behind to hand-making every bar in Boulder while growing the business one relationship at a time.
For founders and emerging CPG brands, this conversation is a reminder that sustainable growth often comes from patience, discipline, and saying no to opportunities that aren't the right fit.
In this episode, we discuss:
- John's journey from commercial real estate to entrepreneurship
- How a backcountry climbing trip inspired Wild Monkey Bar
- Building a premium snack brand with limited resources
- Why they turned down early retail opportunities—including Whole Foods
- Lessons on branding, customer acquisition, and long-term thinking
- The importance of building a business alongside your partner
Guest Links:
- LinkedIn: https://www.linkedin.com/in/john-campbell-97579467/
- Website: https://wildmonkeybar.com
Learn more:
See how Avidity can improve your shelf impact at https://aviditycreative.com.
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