In this episode, we’re joined by Rebecca Emery, founder of Not Born Yesterday, to explore how we’re seen, why visibility alone isn’t enough, and what it really takes to build trust and credibility in a noisy world.

From PR and storytelling to perception, personal brand and modern visibility, Rebecca helps us unpack why being “out there” doesn’t always translate to being trusted and how the stories we tell (and don’t tell) shape how others experience us.

We talk about what PR really is beyond headlines, how credibility is built over time, and why staying human, intentional and consistent matters more than chasing attention. Rebecca also shares the lessons she’s learned building her own agency, working closely with founders and brands, and what she wishes she’d known sooner about backing herself and showing up with confidence.

We talk:
💬 Why visibility doesn’t automatically equal trust
🧠 How perception quietly shapes how we’re seen
📣 What PR really is (and what people often get wrong)
🌱 How to build credibility in a world that’s louder and faster than ever

KEY MOMENTS:

0:00 Intro & meeting Rebecca

1:00 What most people get wrong about PR

11:00 Why PR matters for your career and personal brand

13:00 What the people and brands who “get it” do differently

16:00 Why building trust and real connection is so difficult today

21:00 How to build credibility without it feeling forced

25:00 What the shift toward GEO means for modern brands

34:00 Staying visible in the age of AI without losing your human edge

35:00 How PR can support brands through a crisis

42:00 Lessons in resilience, reputation and leadership

48:00 Taking the leap: navigating the uncertainty of starting her own business

53:00 What Rebecca wishes she knew sooner

🎙 Hosts: Senna & Serenity
📍 Guest: Rebecca Emery, Founder of Not Born Yesterday (@notbornyesterdaypr)
🔗 Follow us: @whatiwishiknewsoonerpod