What happens when you combine the discipline of a CFO with the people-first reality of franchise operations?

You get a leadership style that uses data as a tool for clarity, alignment, and real profitability.

In this episode, host Susan Black-Beth sits down with Stellar Service Brands CEO Jessica Wescott to talk about what it really looks like to step into the visionary seat while staying grounded in strong unit economics.

Drawing from their history working together, they explore how to scale with intention, lead with clarity, and keep franchisees at the center of every decision.

Jessica shares insights from her journey through brands like Fuzzy’s Taco Shop and Mooyah Burgers, Fries & Shakes, and how those experiences shaped her approach to leadership, blending analytical thinking with real empathy for operators in the field.

Together, they break down how to build systems that support growth, create alignment across brands, and use data in a way that empowers people at every level.

Key Themes:

• Why understanding the “why” behind the numbers strengthens leadership
• How a focus on unit economics drives long-term, sustainable growth
• What it takes to maintain brand consistency while honoring each brand’s unique identity
• How transparency with data builds trust and confidence across a franchise system

For Operators (Franchisors & Franchisees):

• Know your numbers and use them to guide confident decisions
• Communicate the vision clearly and consistently so your team can move with you

For Investors (Private Equity, Family Offices, Independent Sponsors):

• Look for leaders who connect financial performance to real-world operations
• Support thoughtful, well-paced growth backed by strong infrastructure

GUEST BIO

Jessica Wescott is the Chief Executive Officer of Stellar Service Brands, where she leads the strategic growth and operational improvements of a multi-brand home services platform. She previously served as the company’s Chief Operating Officer and Chief Financial Officer. Prior to Stellar, Ms. Wescott built an extensive career in franchising, holding key leadership and finance roles at brands like Fuzzy's Taco Shop and Mooyah Burgers, Fries and Shakes.

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Show Notes:

Follow Auspicious Owl Group on LinkedIn

https://www.linkedin.com/company/auspicious-owl-group/

Connect with Susan Black-Beth on LinkedIn

https://www.linkedin.com/in/susan-e-blackbeth/

Connect with Jessica Wescott

Jessica Wescott | LinkedIn