You can be found by exactly the right people – and still be invisible to the systems now deciding who gets the room. Every senior leader's reputation now runs through two systems at once: the relationship-based trust that's carried careers for decades, and a second, data-based system – LinkedIn's algorithm and the AI tools sitting on top of it – that can't see a track record unless it's written down somewhere it can read.

This episode is for senior leaders and business owners whose LinkedIn profile undersells two decades of real expertise. Lynnaire Johnston introduces Perception, the second foundation of the Link•Ability Blueprint, and breaks down the five elements – headline, banner, About section, proof points, and consistency – that determine whether your profile builds credibility or quietly erodes it. Listeners get a five-minute exercise to measure their own perception gap, and a clear, practical starting point for closing it.

Links mentioned

• Thoughtload by Liane Davey – New York Times bestselling author and organisational scientist, referenced in this episode on the connection between visibility and outcomes. lianedavey.com/books/thoughtload

Link•Ability Blueprint — Lynnaire's strategic model for AI-aware LinkedIn visibility, covering the four foundations of Discovery, Perception, Connection, and Momentum.

Lynnaire on LinkedIn — Connect or follow her for regular AI visibility strategies and updates

Lynnaire's book — Link•Ability: 4 Powerful Strategies to Maximise Your LinkedIn Success

Take the next step
If you’re not sure which of the four Discovery signals your profile is currently sending — or where the gaps are — the Executive Strategic Visibility Review is designed to answer exactly that. It’s a one-off audit that reveals where your visibility stands right now. Find out more and book here.