『Why Top Agents Are Moving to LPT Realty』のカバーアート

Why Top Agents Are Moving to LPT Realty

Why Top Agents Are Moving to LPT Realty

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Entire real estate teams are moving to LPT! I know why I moved… but why did Dan Binng?Prefer to watch? 👀 YouTube chat hereI recently had a really great conversation with Dan Binng, a team leader out of BC/Alberta, and I wanted to share some of the biggest takeaways — especially around why we moved to LPT and why so many agents across Canada are suddenly paying attention.LPT’s model offers solutions to a bunch of things agents have been struggling with recently. Like the soft market.Like high fees.What I loved about this chat is how honest and into the weeds Dan and I dive. Costs matter more. Support matters more. Flexibility matters more. And if you’re a team lead or brokerage owner, the pressure of trying to create opportunity for your people while also managing risk and overhead is very real. LPT solved multiple problems for both of us.Dan put it this way:“The move to LPT has been amazing and it’s gone so quickly and it’s growing so quickly, not only for myself and for you, but pretty much for everybody across Canada that’s joined. I think for me, it became clear really early on… I really dove into the model after that. Once I had a chance to digest the model, for me, it was a no-brainer almost immediately. I looked at it and I said, well, every category that I would use to evaluate being a part of a brokerage, this was the best I’d ever seen. Whether it was monthly fees or splits or awards that you get in the form of company stock or the revenue share model or the technology and marketing tools that you get access to for free for the most part. I had not seen anything like it.”In our conversation, I talked about how quickly things shifted after I made the move. The Jennifer Jones Team joined LPT just weeks before this interview:“We moved over to LPT and that was literally five weeks ago… just through having conversations, I’ve now accumulated around 400 new agent partners.”Real Estate agents are a bright group. They know they have to follow markets and stay educated. They are asking better questions than ever. And when they line one model up against another, they can see pretty quickly when something simply makes more sense.One of the things Dan said that I thought was incredibly sharp was:“For some agents, it might be a fees thing, keeping their monthly costs down. Obviously, LPT has no monthly fee. And they’ve got two different compensation models depending on what stage of your career that you’re at. You can choose to really, really keep your costs down. Or if you’re at a different stage of your career and you’re growing and you’re producing really well, you can choose the other compensation model, which will unlock a bunch of other awards and rewards and other opportunities for you. So I think the flexibility is something that I haven’t seen before… and just like LPT says, this is brokerage for life. This is your forever brokerage. There’s an option for you here, whether you’re just starting out, on the way up, or if you’re in the twilight of your career, there’s an option for you there too. So the flexibility and the versatility is second to none.”That “brokerage for life” is something I’ve been thinking about… because anyone who knows me, knows I am good at change. I like to move and shake things up.But LPT feels different to me. I may have found someplace while I’ll set my real estate roots!Agents, and team leaders, need a brokerage that only works for more than one narrow season of their career. LPT is a brokerage that can accommodate agents at every stage. Those that are brand new, or building, or scaling, or leading a team…Even those that are winding down, or simply trying to protect profitability in a tougher market.That is what I shared with Dan:* At zero dollars per month, agents are getting so much. * You’re getting a free marketing box when you put a listing up.* You’re getting this amazing CRM lead generation website and the training six days a week LPT isn’t just cost-effective.Dan distilled the model into one of the cleanest one-liners of the whole conversation:“When you’re not doing deals, you’re gonna be saving more money at LPT. And when you are doing deals, you’re gonna be making more money at LPT. So when you have that kind of setup… where do you go? What else do you do? It’s really a win-win.”I thought that was so good because it explains why this model is connecting with such a wide range of agents.* If you’re slower right now, monthly cost matters.* If you’re productive right now, upside matters.* If you’re in growth mode, leverage matters.* If you’re leading others, flexibility matters.Dan talked about one agent later in his career who was paying $444 a month at his old brokerage even if he did no deals. By moving, that dropped to roughly his board fee, around $123 a month, saving him more than $300 monthly before even doing a transaction. Then if he did do a deal, he would ...
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