Brad Hargreaves helped build two companies worth over half a billion dollars combined. His biggest regrets aren't the risks he took. They're the quarters he spent grinding on a path he already knew was wrong.

In this episode, Erin sits down with Brad Hargreaves, co-founder of General Assembly and Common and founder of Thesis Driven, a publication exploring innovation across the built world. Brad shares how a pandemic moment at home with his one-year-old changed his entire relationship with ambition, and why he built his current business around the life he wants instead of the other way around. It's a candid conversation about entrepreneurship, reinvention, and what real success looks like when you stop following someone else's playbook.

What You'll Take Away

- Why constraints fuel creativity, and how Brad used a single non-negotiable (being home to put his kids to bed) to shape his entire next business

- How General Assembly went from one New York classroom to training Fortune 500 companies in three years, and why timing mattered more than getting everything right

- Brad's honest answer to anyone who feels stuck on a fixed path, and the one question that tells you whether it's time to reinvent

- The real cost of staying the course when you know it's wrong, and the regret Brad still carries from his venture-backed years

- The mantra Brad has repeated to himself 200 times over 20 years of building companies

More About Brad

Brad Hargreaves is the founder and editor of Thesis Driven, a publication covering innovation in the built world. He previously co-founded General Assembly, a pioneer in skills-based education, and Common, a company reimagining urban housing.

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Connect with Brad:

💼 LinkedIn: Brad Hargreaves

🌐 Website: thesisdriven.com

📧 Email: brad@thesisdriven.com

Connect with Erin Coupe:

💫 Instagram: @authenticallyec

💼 LinkedIn: Erin Coupe

🌐 Website: ErinCoupe.com