Your students have purchased your online course, full of excitement and anticipation. Yet, many mentally check out within the first 30 seconds. Not because the course lacks quality, but because the introductory moments fail to engage them. In this episode, you'll learn about critical course design mistakes that cause students to disengage right from the start, and discover a simple, three-part framework to hook your audience from lesson one.

You'll learn:

• Why "In this lesson, we're going to learn about..." is the worst way to start
• The four intro mistakes that make your course sound like a boring lecture
• How YouTube, TV, and podcasts hook audiences, and how to steal those techniques for your course
• The difference between telling students why a lesson matters and showing them
• A simple three-part framework you can use to open every lesson in 15-30 seconds

Your students already paid. But attention isn't included in the purchase price. You have to earn it every single lesson, the same way a TV show earns your attention every single episode. The good news? It's simpler than you think.

Perfect for solopreneurs looking to build an online course that transforms students and grows their business, this episode offers actionable advice rooted in 17 years of course design experience. Attention isn't guaranteed just because someone paid—it must be earned lesson by lesson, just like a hit TV show. Tune in to learn how to design course intros that captivate and retain your students from the start.

I'm Dr. Curtis Satterfield. I've been an educator and course designer for 17 years, and I help solopreneurs build courses that actually transform their students and grow their business.

If you liked this episode, go check out my episode on "The Handoff Method." It's another lesson-level design technique that helps your students go from "I get it" to "I can actually do this." Search "The Handoff Method" wherever you're listening.

Ready to stop spinning your wheels? Book a free Course Roadmap Call and let's figure out the right next steps for your course: https://curtissatterfield.com/work-with-curtis/

Send me a message!