38 people listened to a podcast I stopped publishing 19 months ago. Yesterday. And over 200 people have pressed play on it in the last three months. I have not posted about it, promoted it, or thought about it since October of 2024, and the numbers from my analytics last week genuinely shocked me. If that is happening on a dormant podcast my friend, what do you think is happening on your active show's older episodes that you stopped looking at six months ago?

This episode is for the podcaster who has a back catalog of episodes they forgot about months ago because they have been heads down on what comes next. I'm walking you through the four ways strangers are finding your older episodes right now, the two ways those episodes can be working for you, what I found when I audited the very first episode of my own podcast, and the exact move to make this week to find out what your back catalog is really doing in the background.

In This Episode You'll Learn:

• The shocking number of listens a dormant podcast can still pull in (and what it actually proves about every active podcaster's back catalog)
• Why your podcast is one of the only marketing channels where a piece of content from two years ago competes for a listener's click at the same level as what you published this morning
• The four ways strangers are finding your older podcast episodes right now whether you are paying attention to your back catalog or not
• The two ways every single one of your old podcast episodes is working right now (and why there is no third option)
• What I found when I audited episode one of my own podcast (and why I was the most embarrassed person in the room about it)
• The exact analytics move to make this week before you touch a single episode in your back catalog

Want to know exactly where your podcast is losing clients? Take the FREE Podcast to Clients Audit and get your PERSONALIZED report in less than 10 minutes! → https://podcastaudit.app/

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• Website: https://pamelakrista.com/
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• Email: pamela@pamelakrista.com