In this conversation from the pop-up studio at Digital Media Forum in Dubai, Lara spoke with Chantal Rickards OBE, about the evolving world of content, creativity, and technology.

Theyexplore how YouTube and podcasts are reshaping media consumption, why long-form content still matters despite shorter attention spans, and how creators can balance algorithms with meaningful storytelling. Hanelle shares her perspective on the creator economy, B2B storytelling, personalization, and why human experience remains irreplaceable — even in the age of AI.

This discussion covers:
- Why YouTube is overtaking traditional television
- The growing importance of podcasts and long-form conversations
- AI vs human creativity in storytelling
- How brands can make B2B content engaging
- The future of the creator economy and personalized media

A must-watch for creators, media professionals, brand leaders, and anyone interested in the future of storytelling.

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