Today we are talking about something that I het a lot of VAs don't even think is a problem.

That is, staying stuck at low rates.

I'm not talking about VAs who are getting started. A lot of us started with rates lower than we should have. (If this is you, sign up for my $97 Getting Started as a VA self study program to get the right foundations under your business right now!)

When you are in that awkward getting-started phase where you are figuring things out, it can be easy to set rates that are too low.

So I'm talking about VAs who are years into business and still charging beginner rates, still feeling nervous about increasing their prices, still attracting clients who question every invoice, and still wondering why things feel so hard.

If that sounds like you then take a deep breath. This is fixable!

I just this is a really important conversation because I think a lot of VAs assume low rates are just a pricing problem.

Like their rates are set and they can't do anything about it. Wrong.

Like there aren't clients out there who will mean more. Wrong.

Like they have to change what they offer to charge higher rates and get new clients. Wrong again!

Low rates are usually connected to confidence, positioning, habits, boundaries, fear, and the way you see yourself as a business owner.

And if you do not deal with those things, you can stay stuck for a very long time.

I have seen incredibly talented VAs charging far less than they should while newer VAs with less experience are charging significantly more. That tells you right there that this is not just about skill level.

So today I want to talk about why some VAs stay stuck at low rates for years, what is actually happening underneath the surface, and what you need to shift if you want to finally move forward.

You do not have to change everything overnight.

But you do have to start making intentional decisions instead of operating on autopilot.

Because the VAs who grow are usually not the ones with perfect confidence, they are just the ones willing to make a decision, to take action, even if they don't feel fully ready.

You need to work in your brilliance. Do what you are great at.

I've told you before 'What comes easiest to you is what you should be charging the most for,' and I mean it every time.

You will SHINE when you help your client with your own expertise.

If you want help polishing that up, join me for the Booked and Busy Bootcamp. It's a 3 month group coaching program where we will figure out what you do best, and price it appropriately, and find the people who need your help. It's as simple as that.

Thank you so much for tuning in to this episode of The Ridiculously Good VA Show.

If you are ready to stop playing small in your business, start charging more confidently, attract better clients, and build a VA business that actually feels sustainable and profitable, get in touch with me to talk about how I can help you do just that.

I'm here to help you become a ridiculously good virtual assistant.

I'll see you next time!