Why So Many Young Readers Are Going Online

• More young people are reading these days thanks to one community on TikTok. We discuss the rise of BookTok and how publishers and authors are using this platform to better engage with consumers.

Guests:

• Cait Jacobs, TikTok account owner, CaitsBooks
• Claire Wallace, vice president, communications, Book Talk.

The Psychology Behind Conformity Bias

• Ever agree in the moment, but then look back and wish you spoke up and said something? This action of wanting to go with the flow is a very real phenomenon. We sit down with two experts to uncover how people’s actions and opinions are altered by conformity bias.

Guests:

• Robert Prentice, professor, business ethics, business law, McCombs School of Business, University of Texas at Austin, faculty director, Unwrapped Video Project, Center for Leadership and Ethics, McCombs School of Business
• Todd Rose, co-founder, president, Populace, author of Collective Illusions: Conformity, Complicity and the Science of Why We Make Bad Decisions.

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