Portland is at a turning point, and the people watching closest say the window to act is now. David Moore sits down with Jose Cienfuegos, president of the Revitalize Portland Coalition (10,000 members, 25 companies invested in the city's comeback), to talk about what's actually changing on the ground: distressed buildings trading at resets that finally pencil, a new executive mayor asking for a wish list of code changes, prosecution and livability enforcement returning, and major players like Swickard and Schnitzer doubling down on downtown.

Jose — a former public defender and prosecutor who never planned on real estate — explains why he believes "this is the five years ago" moment investors always wish they'd caught, what still needs fixing, and how out-of-state investors can dictate their terms to a city that's finally listening.

Learn more about the Revitalize Portland Coalition at https://www.revitalizeportland.com/.

Chapters:

1:30 – From public defender to RPC president
4:50 – What is the Revitalize Portland Coalition?
6:28 – The state of the market: rent control refugees & phantom gains
10:17 – Portland's permanent assets & the confidence comeback
16:28 – Distressed buildings & "this is the five years ago"
28:01 – Summer birds: Schnitzer's vision for remaking downtown
41:28 – Permitting reform & the mayor's code wish list
1:10:05 – Investor advice: Big Pink at $40M & getting in early

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