Shopify just opened up its foundational B2B features to all paid plans, not just Plus. Samir Pradhan, VP of Product at Shopify, joins the show to break down what merchants actually get: company profiles, up to three custom catalogs, quantity rules, ACH payments, vaulted credit cards, and 50+ features total, at no additional cost. We walk through the setup, talk about what stays Plus-only, and dig into why B2B was consistently a top three merchant request. Plus, 96% GMV growth for merchants already using these tools. If you've been avoiding wholesale or duct-taping workarounds, this is the episode.

• Shopify B2B Newsroom Post: https://www.shopify.com/news/b2b-for-all
• Shopify B2B Help Docs: https://help.shopify.com/en/manual/b2b
• Samir Pradhan on LinkedIn: https://www.linkedin.com/in/samir-pradhan-71978120

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The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.