『Why Serious Authors Can't Miss Author Nation』のカバーアート

Why Serious Authors Can't Miss Author Nation

Why Serious Authors Can't Miss Author Nation

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今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 I’m going to Author Nation this year, and the founder and driving force behind one of the biggest writing conferences in the world talks about WHY this event can’t be missed if you are looking to take your author career to another level.PREFER to 👀? LINK TO YOUTUBE INTERVIEWPS. There was so much good info! Part two will drop next week.AF: What makes Author Nation different from other conferences?JS: Having been in this industry for 10 years now, and seeing how it’s changed and what’s going on, and understanding how it works — we’re really trying to create a place where two things happen:* One, we’re actually being forward-thinking and proactive and changing how the industry will work. If you’re not happy with how things are, change ’em.* But also being realistic about how difficult it is, especially if you’re striving toward earning a living as an author. Once you understand how difficult that is, what can you do to change the probabilities?We’ve never been the kind of group that says:“Oh yeah, come and buy our magic beans and you’re just gonna have success and it’ll be wonderful.” That’s not the truth.But what we can do is look at how things work and say, okay, what are the main failure points in author businesses? Then either educate you to go around those points or do things as a community to stack advantages toward our community.That’s how I think and how we’re approaching the show, and why it’s structurally different than other events. It really is kind of a system.AF: So, having raw talent isn’t enough to be successful in the author world?JS: Talent’s the floor, assuming it’s a good product, because bad products won’t sell no matter what. It really is luck, and there are so many factors you can’t control when it comes to algorithms and word of mouth.And then we complicate it further by having situations where people say, “Well, this is what I did, and you do the same thing, you can be successful.” I’m not saying those authors are lying, they do honestly believe that their success is repeatable. That’s survivor bias. But there are too many factors that can’t be controlled.AF: So what should authors take away from that?JS: Don’t beat yourself up because you’re in that fat tail, (Authorial note: Joe explains the Power Law Curve in our talk, and most authors are in the big tail and not the tall head of success.)Understand that what gets you to move from the average result to an above-average result isn’t your average cost of advertising, or how much you spend on marketing, as more often than not it’s a threshold event driven by your audience that you’ve built.AF: And what creates that threshold event?JS: It has more to do with a rinse-and-repeat cycle. The more you launch your books on Amazon, the more that you go to live events, the more that you do whatever it is that you’re deciding to build your brand around.(Authorial note: then I asked Joe Solari about a podcast episode I heard him on.. Self-Publishing with ALLi - Why Recipes for Publishing Success Dont Work. This is what he dives into next.)And this gets us to the artificial cultural market study. I think we should all be talking about it all the time. It demonstrated that if you took the same books on Amazon and took them to a parallel universe, it would come up with a different number one book right now.It’s about how the audience interacts with that data set. It has more to do with word of mouth and what’s driving a popularity market.I’ve seen a lot of times where authors will huddle up and try to case-study a successful author. What if we did all these things? What if we imitated the writing style, cover, whatever? We’re all gonna make covers like her now and we’re all gonna write psychological thrillers.But her success will lift the whole genre and may make some other people lift up, but it’s not like her audience sees your book, if it looked identical and was written similarly, as an equal substitute. It’s not like one pound of sugar is equal to another pound of sugar.It has more to do with the audience’s personal connection with those brands and the story world and the characters.AF: You mentioned Matt Dinniman and the wild success of Dungeon Crawler Carl. What did he do that made such a difference?JS: It was a long time before those books took off. A lot of people were not willing to do the things that Matt was doing.He went to a lot of live events. He was going to things like Dragon Con, but also anytime he would go anywhere that he traveled, he would do local book events. He would call up an independent bookstore and say, “Hey, I’d like to host some of my fans.” Maybe in the beginning, two to five people would show up.But he would keep doing it. And doing it. And doing it.Now he’s massive. Live Nation is running his events because they’ve gotten so big. But here is an example of how he goes the extra mile: They canceled his New York ...
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