Send us Fan Mail

In this episode of The Uprising Show, we sit down with Jonathan Baran, Co-Founder and CEO of Self Fund Health, to explore the evolving landscape of self-funded healthcare plans for employers. Jonathan shares his journey from identifying Wisconsin’s persistent healthcare cost crisis to launching Self Fund Health, a company focused on empowering employers to take control of their health plan expenses. We dive deep into the chaos of the current system, the misaligned incentives at play, and the cultural and mindset shifts employers need to make, moving from simply purchasing insurance to actively buying and managing healthcare. Jonathan candidly discusses the education gaps facing employers, the obstacles posed by industry intermediaries, and why true transformation requires ownership and culture change, not just new point solutions. Whether you’re an HR leader, business owner, or healthcare professional, this conversation will give you an inside look at the challenges and opportunities awaiting those brave enough to challenge the status quo and reclaim control over healthcare costs.

Timestamps:

00:00 Explaining health plan models

05:47 Buying Affordable Healthcare Strategies

07:40 Understanding employer challenges in healthcare costs

13:02 Managing Healthcare Costs Like Steel

14:59 Understanding Self-Funding in Healthcare

19:09 Focus on movement, not sales

The Uprising Show Website: https://theuprisingshow.com/

Vivek Nanda's LinkedIn: https://www.linkedin.com/in/viveknanda1/

Vivek Nanda's Twitter: https://x.com/vickks

TopHealth Media Website: https://tophealth.care/

“Disclaimer: Informational only. Not medical advice. Consult your doctor for guidance.”