There's some level of delusion to this whole entrepreneur thing. A self-belief that gets you started. But without income diversification and a backup plan, that belief becomes the only thing holding your business up and it is not stable.

Research backs up a lot of this delusional belief we have to start a business. It's one of our greatest assets. But the stat we hear the most is most small businesses don't make it past five years. Delusion can't be the whole plan though, you have to pair it with skills.

In this episode, you'll hear:

• Why entrepreneurs require a level of self-belief that outpaces the evidence we might fail (and why it's kind of the whole job)
• The feast or famine problem most business owners face
• Why relying on one source of income is not it
• Why the plan to just build the digital product is the easy part
• 3 questions to ask to make sure you are not operating on belief alone

Whatever you do, build structure behind the excitement, belief, blind faith, or delusion. You know you have the skills to back it up because you started a business.

If you want a real look at what your business needs beyond belief or you want to start building those extra streams of income but you aren't sure where to start, book your Digital Product Infrastructure Audit. Link in show bio.

Connect with Katy on IG:

@themillersocial and @katycallsbs