Why SaaS companies need Revenue Kickoffs, not Sales Kickoffs - with Kristi Faltorusso
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Why SaaS companies need Revenue Kickoffs, not Sales Kickoffs - with Kristi Faltorusso
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Revenue is a team sport.
So why do so many SaaS companies still run Sales Kickoff as if revenue belongs to Sales alone?
In this episode of Breakthrough SaaS Growth, Jason Noble and Jason Whitehead are joined by Kristi Faltorusso to explore the shift from Sales Kickoff to Revenue Kickoff.
This is not about changing the name of an event.
It is about changing how SaaS companies align teams around revenue, retention, expansion and customer value.
We discuss what real revenue alignment looks like across Sales, Customer Success, Marketing, Services and Support, and why too many companies invite CS into the room without truly integrating them into the strategy.
We cover:
- Why Sales Kickoff can reinforce the wrong behaviours
- What Revenue Kickoff should mean in a SaaS business
- How to align Sales, Customer Success, Marketing, Services and Support
- Why retention and expansion need to be part of revenue planning
- How shared metrics, incentives and enablement change the conversation
- What leadership teams need to do differently
This is a practical conversation for SaaS CEOs, CROs, CCOs, Revenue leaders and Customer Success leaders who want to build a genuinely revenue-aligned business.
Connect with Kristi on LinkedIn