On this episode of Why REAL Broker with Ryan Sautman, Ryan sits down with Illinois Managing Broker Jani Burke to explore her decades long journey through the real estate industry and what ultimately led her to REAL. With experience ranging from traditional brokerages to franchise ownership and executive leadership roles, Jani shares a candid perspective on how different models have evolved - and why she has always prioritized what’s truly best for agents and their long-term success.

Jani dives into what makes REAL different, highlighting the power of its technology, streamlined systems, and agent-first structure. From AI tools like Leo to the all-in-one reZEN platform, she explains how these systems simplify transactions, improve efficiency, and allow agents to focus on what matters most - serving clients and growing their business. She also emphasizes the importance of having accessible leadership and strong support, noting how REAL’s layered communication and compliance systems make it possible to effectively serve agents across an entire state.

The conversation also touches on culture, collaboration, and growth within REAL. Jani and Ryan discuss how the company’s focus on community, co-sponsorship, and shared success creates a more supportive and less competitive environment than traditional models. Whether you’re considering a brokerage change or simply looking to better understand how modern real estate models are evolving, this episode provides valuable insight into building a business that is both scalable and aligned with your personal goals.