Podcasting isn’t just a side hustle anymore, it’s becoming the next major media industry.

In this episode of The Business of Creators, Ian Shepherd sits down with Greg Glenday, CEO at Acast, to reveal how the world’s biggest podcast-only company is scaling globally with open RSS, smarter monetization, and AI that enhances, not replaces, human creativity.

Topics Discussed:
- How Acast turned dynamic ad insertion into a billion-dollar podcast ad backbone
- “Open, not walled”: why being platform-agnostic is Acast’s superpower
- The real ways AI is being used right now — from better ad matching to creative automation
- What makes the UK and Australia such strong podcast markets (and how the U.S. is catching up)
- Why YouTube has become the new podcast discovery engine

What You’ll Learn by Listening:
- How to use AI tools to boost your ad revenue without losing your voice
- Why going “open RSS” could be your best growth move as a creator
- How brands are finally valuing podcasting as a measurable, mainstream ad channel
- The global trends shaping podcasting’s next wave — and where the biggest opportunities lie
- How to future-proof your creator business as the industry matures and ad tech evolves

Watch to learn actionable strategies to grow your creator business and don't forget to subscribe to the channel for more insights on the business of creators!

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