What happens when a podcast network isn't just a loose collection of shows, but an operational system with complete ownership, direct host management, and monetization strategies that begin before a single episode is released? This conversation examines a distinctive “own everything, sell before launch” approach, offering a pragmatic look at why full control might create better sponsor relationships and higher margins.

Mark LaCour draws on a decade-plus of experience building a podcast network from a single niche show into an international portfolio of 30+ in-house productions, the Oil and Gas Global Network, all within the oil and gas sector. Before starting his first podcast in 2011, he spent years in sales and technology, bringing a practical, industry-rooted perspective to every decision about network structure and growth.

Listen For:

00:00 Exploring Podcast Networks

6:15 Finding the right podcast host

11:34 Starting the first podcast

20:07 Managing podcast sponsorships

25:10 Making money from conferences

29:31 AI and augmented reality threats

33:15 Blocking AI spiders on content

40:04 Leveraging loyal listeners for growth

42:03 Measuring podcast value beyond downloads

49:47 Future of Video Content Creation

1:00:52 Hire an editor to improve podcast

1:04:12 Staying Creative and Engaging Fans

CONNECT WITH GUEST: MARK LACOUR, FOUNDER, OIL AND GAS GLOBAL NETWORK (OGGN)

LinkedIn | Website | Podcast | X

Book rec: The 7 Habits of Highly Effective People

Podcast rec: Marketing Over Coffee - https://pod.link/251299460

CONNECT WITH GREG WASSERMAN, HEAD OF RELATIONSHIPS FOR RSS.COM

Website | LinkedIn

Greg’s book rec: Return on Courage by Ryan Berman - https://amzn.to/4tIyOXZ

Systems, Sponsors, and Partners:

Hosted with RSS.com Podcast Hosting

Produced by Stories & Strategies

Content Repurposed with Castmagic

Podcast Project Management with Northflow