"If no one knows who you are, nothing good can come from that." – Joe Zappa

Daniel and James sit down with Joe Zappa, founder of Sharp Pen Media, a communications agency built entirely for ad tech. At just 31, Joe has become one of the most visible people in the ad tech world across X, LinkedIn, two podcasts, and a newsletter. His core thesis? Most B2B companies and CEOs are completely invisible, and that invisibility is far more dangerous than saying the wrong thing. Joe built his entire business by putting himself out there, and in this episode he lays out exactly how anyone can do the same.

Joe gives a 30 day strategy to make a big impact, explains why comms teams are often the biggest blockers, how Terence Kawaja says invisible founders are killing their own exit multiples, and why Brian Chesky's AI-generated X thread is a cautionary tale for executives who outsource their voice. Joe lays it all out in this episode and the bar is so low that just showing up consistently puts you ahead of 90% of B2B.

Thank you to our sponsors for making this possible:
AdQuick – Making OOH advertising as easy to plan, buy, and measure as digital. adquick.com
Thrad.ai — Building the advertising infrastructure for AI. thrad.ai
beehiiv — The all-in-one platform for newsletters, websites, and every tool you need to grow and earn. beehiiv.com
The Farm — Fraction commercial legal with an in-house approach to outside counsel. thefarmllp.com

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