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Justin breaks down the exact niching exercise that helped him finally unlock real podcast growth after years of flat downloads. After resisting this advice early on, he explains why surface-level demographics weren’t enough—and how reframing his audience through pain points and stage of journey completely changed how his content resonated with many listeners. In this episode, Justin walks through the two filters that stop podcasters from getting clear on their niche, addresses the most common fears around narrowing your focus, and shares practical questions you can use today to define an audience your show can truly serve. If you’ve struggled to “pick a niche” without boxing yourself in, this episode gives you a clear framework.

Key Takeaways:

• Niching doesn’t limit growth—it makes your show easier to find, remember, and binge

• Broad demographics aren’t enough to define a meaningful podcast audience

• Your show may shrink at first—but resonance drives long-term growth

• Specific examples and language matter more than broad topics

• Focusing on 3–5 core pain points instantly sharpens your content

• Serving one stage of the listener journey creates super-fans

• Great niche podcasts feel like they were made for one person

• You can test a niche before fully committing to it

Key Timestamps:

(00:00) – Why Justin Finally Took Niching Seriously

(01:43) – Why Niche Shows Are Thriving Right Now

(02:38) – The 3 Biggest Fears Podcasters Have About Niching

(02:56) – Why Your Podcast Has to Shrink Before It Grows

(04:00) – Does Niching Kill Creative Freedom?

(06:00) – Why Excluding the Wrong Listener Is a Good Thing

(07:24) – Filter #1: Identify 3–5 Core Pain Points

(09:01) – Questions to Help You Uncover Real Pain Points

(11:28) – Filter #2: Focus on a Specific Stage of the Journey

(13:38) – Questions to Define the Stage You Want to Serve

(15:30) – How the Two Filters Work Together

(16:21) – One Bonus Tip for Testing Your Niche

Key Topics Discussed:

Podcast Niching Strategy, Podcast Audience Growth, Finding Your Podcast Niche, Podcast Listener Avatar, Podcast Content Strategy, Audience Pain Points, Stage of Audience Journey, Podcast Positioning, Podcast Marketing Strategy, Podcast Lead Generation, Podcast Engagement, Coaching Podcasts, Advisor Podcasts, Niche Marketing for Podcasters, Growing a Podcast Audience, Turning Listeners Into Clients, Podcast Clarity Framework, Justin Peters, SimplePod Studios, The Podcast Playbook