『Why Most People Quit Right Before It Works』のカバーアート

Why Most People Quit Right Before It Works

Why Most People Quit Right Before It Works

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Most people don't fail because they lack ability. They fail because they quit at the wrong time—right before compounding kicks in.

Seth Godin calls it The Dip: that brutal stretch where progress feels invisible and every part of your brain screams to quit. It's not failure. It's a filter. Those who push through inherit the rewards abandoned by those who stopped.

Research shows motivation naturally decreases near the end of difficult tasks. Your brain conserves energy right when you need to push hardest. Knowing this makes quitting a choice, not a necessity.

Today's application: Ask yourself: Am I in the Dip right now? If yes, recognize it for what it is—a test of whether you deserve what's on the other side. Stay the course.

Master the mind. Your life will follow.]]>

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