Why Most Hotel Content Fails (And What Actually Works) | The Socially Awkward Podcast Ep. 7
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Why Most Hotel Content Fails (And What Actually Works) | The Socially Awkward Podcast Ep. 7
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概要
Why do so many hotel brands create content that looks polished, but still does not convert? In this episode of The Socially Awkward Podcast, Calvin Tilokee sits down with Susan Barry, founder of Hive Marketing and host of Top Floor, for a witty, insightful conversation on hotel marketing, hospitality branding, hotel social media strategy, and what actually makes content work. Susan brings decades of hospitality experience and a sharp point of view on why hotels keep blending in, why personal taste keeps getting in the way of performance, and how the best hospitality marketing stands out by speaking to the right audience.
Calvin and Susan get into what makes hotel content memorable, why so many brands are afraid to be different, how AI can flatten brand voice, and why audience-first thinking matters more than a polished aesthetic. They also talk about women in hospitality leadership, self-promotion, career growth beyond hotel operations, and the power of leaning into who you really are. It is smart, funny, honest, and packed with practical takeaways for hotel marketers, owners, operators, and hospitality leaders trying to create content that drives real results.
Connect with Susan Barry on LinkedIn: https://www.linkedin.com/in/susandbarry/
Follow Top Floor on LinkedIn: https://www.linkedin.com/company/top-floor-podcast/posts/?feedView=all
Listen to Top Floor on Spotify: https://open.spotify.com/show/10IEdg3nZY6F6XUs4kYoIp
Thanks for tuning in to Socially Awkward, the hospitality marketing podcast where hotel operations meet modern marketing strategy. Hosted by Calvin, each episode features real conversations on hotel marketing, revenue, branding, social media, influencer strategy, and what actually drives results for hospitality brands.
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