Inside Marketing with MarketSurge | Featuring Jeff Coleman

Google Ads should be printing leads — so why does it feel like a money pit for so many businesses?

In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Jeff Coleman, founder of Factor Four Marketing, to break down what’s actually broken in Google Ads today — and what still works incredibly well when done right.

Jeff has been managing Google Ads since 2004 (back when it was simple, cheap, and didn’t require a 40-page dashboard) and now oversees more than $4 million in annual ad spend for businesses ranging from local service providers to Fortune 500 companies.

If you’ve ever been told to “trust the process” while your ad budget quietly burns, this episode is for you.

What You’ll Learn:

• Why most Google Ads campaigns underperform, even when managed by agencies
• The number one conversion-tracking mistake that kills ROI
• Why “trust the process” is bad advice and what to trust instead
• Vanity metrics versus metrics that actually grow your business
• How to turn Google Ads into a predictable lead engine
• When Google Ads isn’t a good fit and when it’s a goldmine

Key Takeaways:

• Focus on the right conversions, not cheap distractions
• Separate branded and non-branded traffic to see real growth
• Know your numbers or Google will gladly spend your money
• Differentiation wins — “great customer service” doesn’t
• Results beat dashboards every time

Guest Links:
Factor Four Marketing: http://factorfour.com/
Jeff Coleman on LinkedIn: https://www.linkedin.com/in/jeffcoleman21/

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