Why Most Brands Fail to Stand Out Today
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Why Most Brands Fail to Stand Out Today
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In this episode of the Measure Success Podcast, Carl sits down with Jason Sherwood, founder of Phase 23, to discuss how businesses can stand out in a crowded market.
As AI reshapes search and marketing, many companies struggle to stay visible. Jason explains why strong positioning and clear messaging still matter most.
They explore a simple exercise: ask your best customers to describe your company in two words. If the answers are not consistent, your brand lacks clarity.
Key takeaways:
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AI is changing how customers search and find businesses
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Clear positioning reduces price competition
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Strong messaging builds trust and drives growth
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Branding is not design—it is strategy
Listen now to learn how to sharpen your message and build a brand that connects.
Connect with Jason:
LinkedIn https://www.linkedin.com/in/jasonsherwood/
Website https://phase23.com/