『Why Most Brands Are Marketing to the Wrong Audience (And How to Fix It) with Seth Waite』のカバーアート

Why Most Brands Are Marketing to the Wrong Audience (And How to Fix It) with Seth Waite

Why Most Brands Are Marketing to the Wrong Audience (And How to Fix It) with Seth Waite

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概要

 Introduction On this week's episode of Pixel Retentive, I had the pleasure of sitting down with Seth Waite—a powerhouse in consumer psychology and strategic brand growth. With nearly two decades of experience working with both global CPG giants and bold early-stage founders, Seth has developed a unique framework for uncovering why people actually buy. This guy doesn't just talk theory—he's helped brands scale by 8x just by identifying their true customer. Whether you're in retail, branding, or just trying to understand your audience better, Seth's insights cut through the noise. What You'll Learn Why most brands are optimizing funnels filled with the wrong peopleHow a $300 meat brand 8x'd their revenue by finding their real buyerThe importance of customer motivation over demographicsA breakdown of the "Why People Buy" pyramid (think Maslow's hierarchy meets marketing)The overlooked emotional layers that drive consumer decision-makingHow challenger brands like Fishwife and Liquid Death build cultural resonanceWhy focusing on values first makes your brand more powerful and targetedWhen and how to use demographic data (hint: it's not at the start)Lessons in brand longevity from Coca-Cola, Red Bull, and othersThe dangers of building personas on assumptions rather than behavior Quote of the Week "Most marketing and brand teams get caught up optimizing a funnel full of the wrong people." — Seth Waite Let that sink in. We often obsess over tweaking headlines, polishing conversion paths, and running endless A/B tests—without realizing we're speaking to the wrong audience entirely. Seth's point here reminds us that real marketing power lies in alignment. Are you talking to the people who actually want what you're selling? If not, all the optimization in the world won't help. Start with who you are, then figure out who that resonates with—not the other way around. Overview Hey friends, Carl here. This conversation with Seth was one of those deep dives that left me buzzing with new ideas. We jammed on everything from meat marketing to tinned fish to Lord of the Rings fandoms (yes, really). Seth broke down exactly why brands win when they focus on motivations over demographics, and how understanding human behavior at a deeper level leads to explosive growth. Whether you're building a brand from scratch or recalibrating your message, this episode is packed with clarity and real-world strategy. Honestly, this one's required listening for anyone in creative, branding, or product development. Big love to Crystal Lee Beck for connecting us! Resources & Mentions Seth Waite's Website: schaefer.coConnect with Seth on LinkedIn: Seth WaiteFishwife Tinned Seafood: fishwifeseafood.comLiquid Death (Water): liquiddeath.comOlipop Soda Alternative: drinkolipop.comPoppy Prebiotic Soda (by Coca-Cola): drinkpoppi.comSimon Sinek's Start With Why: startwithwhy.comCrystal Lee Beck (Comma Copywriters): commacopywriters.comLord of the Rings (because yes): lotr.fandom.com Want to work with Epic Made on your next creative project? Hit us up at getepicmade.com. We'll help your brand resonate with the right people and look badass while doing it. Until next time, ✌️ – Carl
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