Ever walked into an office, read a shiny placard about "Innovation and Integrity," and instantly rolled your eyes? You’re not alone. This week, Rebecca and Kay unpack a massive mistake founder-managers make when they’re moving fast: outsourcing their company values to the marketing department.

While marketing is brilliant at managing how your business is perceived, leadership is about how your business actually behaves. When there's a canyon between your website's marketing collateral and the reality of your workplace culture, it’s not just awkward—it’s dangerous for employee trust.

Tune in as we break down why your values shouldn’t be boring nouns, what it means for a value to be Memorable, Portable, and Emotional, and a rare peek behind the curtain at the 5 core values that keep Peas in a Pod real. Ditch the noun-based nonsense for values you’d actually lose money for.

Key Takeaways:
Why marketing looks at values outward, but leaders must look inward.
The 3 filters of a real company value: Is it memorable? Is it portable? Is it emotional?
How to turn useless noun values into "life-giving statements."
Real-life examples: From Timpson's culture to our own Pod non-negotiables.

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