In this episode of The Revenue Room™ Podcast, Heather Holst-Knudsen is joined by Lia Bliss, CEO of Bliss Magic Consulting, for a timely and eye-opening conversation on why LinkedIn has become one of the most misunderstood yet most powerful revenue platforms in the digital economy.

Lia breaks down how executives are still treating LinkedIn like a digital resume or announcement board and why that mindset is quietly limiting reach, credibility, and enterprise value. Drawing on proprietary LinkedIn algorithm research and hands-on experience training global sales teams and CEOs, Lia reframes LinkedIn as the modern boardroom where conversations drive relationships, trust influences valuation, and visibility translates into revenue.

WHY LISTEN

This episode is essential listening for CEOs and revenue leaders who are:

• Using LinkedIn as a resume or announcement channel instead of a growth engine
• Navigating algorithm and AI-driven changes in visibility and reach
• Looking to convert executive presence into credibility and enterprise value
• Rethinking how conversations, not broadcasts, drive growth
• Building authority in a market where trust is digital-first

If you’re a CEO, CRO, CMO, founder, or operator responsible for growth in a data- and AI-driven economy, this episode offers a clear, practical framework for turning LinkedIn into a strategic revenue asset rather than a passive platform.

CONNECT WITH LIA: https://www.linkedin.com/in/liabliss/

About RevvedUP 2026
RevvedUP 2026 is where CEOs and revenue-critical C-Suite leaders reset their growth playbook for the AI-first economy. Taking place March 23–24, 2026 at The Vinoy Resort in St. Petersburg, FL, this two-day strategy lab helps leaders pressure-test how AI moves from cost center to growth driver and turn data and disruption into competitive advantage.

About Heather Holst-Knudsen
Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™.

About Revenue Room™ CXO
Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation.

Learn more or apply for membership at info.h2klabs.com/apply-cxo.