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Part II is about the moment most leaders mishandle.

After a conference, leaders return energized. New ideas. New language. New urgency.
And almost immediately, they start pushing initiatives into an organization that hasn’t changed its capacity, priorities, or decision rules.

In this episode, I break down why post-conference optimism hides execution friction, and why execution is always the first thing to break when leaders confuse excitement with readiness.

You’ll hear why real innovation doesn’t happen when ideas are added, but when excess assumptions, excess work, and excess noise are removed. We talk about why operational leaders must be at the table early, how store and field realities expose weak strategy fast, and what disciplined leaders do differently before launching anything new.

Key learnings:

• Why optimism creates blind spots instead of momentum
• What actually breaks first when new initiatives hit the business
• Why innovation only becomes real after resources, priorities, and constraints are clarified
• How experienced leaders pressure-test ideas before execution fails quietly

This is not about killing ideas.
It’s about making sure the right ones survive reality.

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