Why Indie Podcasters Don't Need to Play by Big Media's Rules
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Amy Stone has been a storyteller her whole life, from ferrying tapes between recording studios as a kid to launching The Art of Imperfect Adulting, a top 3% global podcast about women, transformation, and change.
In this conversation, Amy and Becky dig into what it actually takes to build an indie podcast that makes money (hint: it's not CPM), why women creators need to step into the advertising side of media, and how collaboration (not competition) might be the real path forward for independent creators.
They cover:
• Why Amy describes herself as someone who'd "interview the palm trees" on a deserted island, and what that tells you about building a sustainable creative practice
• The journalism-to-podcasting pipeline, and why those skills still matter even when the industry has completely changed
• How the CPM advertising model fails indie podcasters, and what to do instead
• The real gap in podcast sponsorships, and why the dog groomer in Indiana might be your best sponsor prospect
• Why having women in control of their own media isn't just representation, it's a business imperative
• What it means to "know what you're bringing to the table" before you pitch a sponsor
Amy Stone is host of The Art of Imperfect Adulting. Subscribe and watch her show at @imperfectadulting and visit https://imperfectadulting.com/.
🎙️ Learn more about the Feminist Podcasters Collective at https://feministpodcasterscollective.com/