Why Ikigai Doesn’t Work for Most Women Over 40 (And What Actually Does)
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Why Ikigai Doesn’t Work for Most Women Over 40 (And What Actually Does)
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If you’ve ever sat with that famous Ikigai diagram and wondered why it left you more confused than clear, this episode is for you.
In today’s conversation, I’m unpacking the truth behind Ikigai - where it really came from, why the Western version misses the mark for most women over 40, and what to do instead if you’re craving more meaning, direction, and purpose in midlife.
You’ll hear about:
- The real origins of Ikigai (and how it was never meant to be a career tool)
- Why the “find your passion and get paid for it” advice backfires for many women
- What actually works when you feel stuck, restless, or unsure what’s next
- How to rebuild purpose through small, meaningful action - not pressure or perfection
This is not about chasing the one big thing. It’s about building a life that gives you energy, income, and meaning - bit by bit.
If you’ve ever felt like you’ve outgrown who you were but can’t yet see who you’re becoming, take a deep breath - you’re in the right place.
👉 Follow “Now She Builds” for grounded conversations about purpose, clarity, and reinvention for women in midlife.
Now she builds