In this episode of the Failure Is Knowledge Podcast, I share a realization that completely changed how I think about podcasting, marketing, and audience growth.

For a long time, I believed I needed to build an audience from scratch. But after studying successful communities, attending events, and reflecting on the conversations I've had while producing 893 podcast episodes, I realized something important: every podcast already has an audience.

The challenge isn't creating an audience.

The challenge is identifying where your audience already exists and learning how to communicate with them.

Throughout this episode, I break down:

-Why you shouldn't recreate the wheel

-How to identify your ideal customer

-Why multifamily investors became my focus

If you're an entrepreneur, multifamily investor, business owner, or aspiring podcaster looking to launch your podcast with confidence, this episode will help you think differently about growth, marketing, and visibility.

Failure Is Knowledge is dedicated to helping established business owners and multifamily investors launch their podcast with confidence while turning setbacks into success.

Failure Is Knowledge helps multifamily investors and established business owners launch their podcast with confidence.

📧 Terryl@failureisknowledge.com