“If you don’t start early enough to make a plan, it never takes care of itself.”

In this episode of Farming on Purpose, I sit down with Heidi Olson, certified farm succession planner and founder of Pathfinder Legacy Advisor, LLC, to talk about why succession planning is about far more than paperwork—and why waiting too long puts both farm families and farmland at risk.

Heidi brings decades of experience in banking, wealth management, trusts, and estate planning, along with firsthand experience navigating succession planning within her own family. We talk through how to start difficult conversations, why communication breakdowns are often the biggest obstacle, and what farm families of every size should be thinking about now as millions of acres of farmland prepare to change hands.

Key Topics:

• Why farm succession planning can’t be postponed

• The risks of waiting too long to start the conversation

• How to structure productive family meetings

• Why succession planning is operational—not just legal

• Managing control and change across generations

• Communication challenges inside family-run operations

• Succession planning for small, part-time, or diversified farms

• What to look for in a qualified farm succession planner

• Preparing the next generation without forcing outcomes

You can learn more about Heidi and her work at pathfinderlegacy.com, or reach out directly at heidi@pathfinderlegacy.com. Heidi also hosts the Pathfinder Legacy Podcast, which is linked on her website.

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Other Episodes You May Enjoy:

Episode 87: Farm Succession Planning: Securing Your Family's Legacy

Episode 8: Shifting Seasons in Motherhood and Ranching with Richelle Barrett

Episode 19: Homesteading Skills with a Farm Family with 14 Hands Ranch

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

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