Legal mistakes can cost you your brand, money, and peace of mind. Yet, so many women skip this crucial step when building their businesses.

In this episode of Her Table, Her Rules, Juliet Peters speaks with Sarah Gilliland, founding attorney of Rising Brand Legal, about what every woman founder needs to know to protect her brand and build a business that lasts. Sarah shares her journey from burnout to building a practice that helps women navigate trademarks, contracts, and the hard truths behind business growth.

This episode is packed with practical advice on branding, the importance of trademark strategy, how to handle contracts the smart way, and the unique mindset hurdles women face when scaling.

Tune in to the full episode of Why Every Woman Founder Needs Real Protection.

Sarah Gilliland is the Founding Attorney of Rising Brand Legal, where she helps women founders protect their businesses through smart trademark strategy, airtight contracts, and rock-solid legal foundations. With over 15 years of entrepreneurial experience herself, she deeply understands the risks, late nights, and big dreams that come with building a brand. Sarah specializes in simplifying complex intellectual property issues so founders can confidently safeguard what they've worked so hard to create. She believes protecting your brand is securing your legacy.

Rising Brand Legal: https://www.risingbrandlegal.com/

Sarah on LinkedIn: https://www.linkedin.com/in/trademark-lawyer-sarahg/

FB: https://www.facebook.com/sarahdawnesq/

IG: https://www.instagram.com/thelawyersarah/

TikTok: https://www.tiktok.com/@thelawyersarah

Threads: https://www.threads.com/@thelawyersarah

Juliet Peters, founder of Framework Legal, brings a wealth of experience to

her legal career. She worked first as a television news journalist and later

transitioned into law. She earned her JD Cum Laude from ASU in 1998 and

began as a civil litigator specializing in complex commercial disputes. Juliet

has also served as Division Chief Counsel for the Child and Family Protection

Division of the Attorney General's Office, overseeing a team of 380 lawyers

and staff statewide. In her role as Vice President and In-House Counsel for a

large Phoenix ice cream franchisor, she collaborated closely with various

business departments, including Human Relations, Real Estate, and Marketing,

while advising C-suite executives on crisis management and strategic

initiatives. Her diverse background gives her a unique perspective on the day-

to-day challenges businesses face.

Website: https://www.frameworklegal.com/

LinkedIn: https://www.linkedin.com/in/juliet-peters/

Facebook: https://www.facebook.com/juliet.petersmoomey

Instagram: https://www.instagram.com/jrpetersaz/

https://www.instagram.com/frameworklegalpllc?igsh=ZTQwYm1qNzdva2pn

X: https://x.com/frameworklegal