Why Every Brand Wants a Piece of Bravo
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Why Every Brand Wants a Piece of Bravo
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Reality TV has shaped the fabric of American society, from the White House to Summer House (sorry, had to). And Bravo-lebrities are some of the hottest tickets in town: racking up brand deals and starting their own companies and media empires which succeed or fail by their on-screen reputations.
To better understand the state of play on all things Bravo and brands, we invited Gibson Johns to join us in the studio. He’s a Bravo aficionado, freelance writer, and host of the ‘Gabbing with Gib’ podcast. We discuss the Skinnygirl theory of brand building, the Bravo wink, why even the Kardashians keep coming back to reality TV, the new franchises he is most bullish on, and of course… the Summer House Reunion!
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