Your company probably doesn't have a differentiation problem.

It has a memory problem.

Dr. J.J. Peterson kicks off a new marketing series by exploring one of the biggest misconceptions he encounters in strategy sessions. Most businesses believe they need to stand out from the competition. In reality, many simply haven't decided what they want customers to remember.

Using research from psychology, a famous farmers market experiment, and examples from some of the world's most recognizable brands, J.J. explains why saying more often makes your message weaker—and why clarity is one of the most generous things you can offer your customers.

• Why most businesses have a clarity problem, not a differentiation problem
• How too many messages create confusion instead of confidence
• What a famous jam study reveals about customer decision-making
• Why memorable brands aren't always the ones with the most value
• A practical exercise to identify the three things you want customers to remember

Whether you're leading a company, building a personal brand, growing a business, or sharing an idea that matters, this conversation will help you communicate with greater clarity so the people you're meant to serve remember you.

If you're trying to figure out what your business should be known for, this is the work Dr. J.J. Peterson helps leaders and organizations do every day. Visit https://www.drjjpeterson.com/ to learn more about his messaging and marketing strategy workshops and how to build a brand customers actually remember.

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