The reason your audience trusts your services but hesitates on your digital products is not the price, the content, or the marketing, it's that trust built through live service doesn't automatically transfer to a digital product. Most digital products are not doing their jobs well.

But that can be fixed with design which is what we are talking about in this week's episode of Katy Calls BS. This episode breaks down the real reasons why the same audience who pays for your services will ignore your digital product. Plus some reasons why you might not want to build your digital learning ecosystem when you probably should!

You'll hear:

• How to map the micro-decisions you make during live client work and encode them into your digital products
• How to build more interactive digital products to meet todays learners
• Why marketing your methodology builds more trust than marketing the outcome
• How you can get your clients and yourself to trust your digital products

Your thinking, expertise, and methodology should be carried throughout your digital learning ecosystem. Your audience just hasn't seen from your digital products yet. That's a design problem we can fix!

If you want to find out whether your existing products are doing the trust-building work they need to do, book a Digital Product Infrastructure Audit. Link in show bio.